Welcome to Audience

Experian’s range of consumer classification products including Mosaic and Financial Strategy Segments provide an accurate understanding of the demographics, lifestyle and behaviours of individuals as well as households in today’s society.

Audience helps you to profile your ideal customer by selecting from a range of characteristics and translating that into a set of groups or types. This enables a deeper understanding or your target audience and also provides the capability to find similar segments to discover alike consumers.

What Is Audience Online?

What Is Segmentation?

How can I get access?

Use cases and white papers

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