Behind every customer is an individual. Mosaic means you can start treating them that way. It gives you the intelligence you need to send the right message to the right person at the right time. Furthermore, Mosaic is relevant and enabled across channels, from direct marketing to digital, so you’ll find the possibilities are endless when your targeting is consistent. What can it do for me? It can tell you who your customers are, how they live, and what they are looking for from you. As a leading consumer lifestyle segmentation system from Experian Marketing Services, Mosaic gives you extraordinary detail to help you communicate with consumers in a way that matches their world.
What is Segmentation?
How can I get access?
Use cases and white papers
Other products and services
Segmentation is
Segmentation is dividing your database into groups which are defined by individual characteristics. It could be as simple as separating your male and female customers, or it can be by something more complex. Grouping different people into different segments gives you greater flexibility with your marketing, allowing you to talk with each person in an engaging and relevant way.
Why segment?
If you can talk to someone about what they are really interested in, they’re much more likely to engage with you. Do the opposite – by talking to the wrong person about the wrong things – and you will irritate people and perhaps drive them away. By segmenting people according to their characteristics and behaviour, you can talk confidently with everyone about the things that matter to them, by the most relevant channel.
What makes Experian segmentation unique?
Mosaic divides the US population into 19 Groups and 71 more detailed types. It paints a unique picture of US consumers based on their demographic characteristics, lifestyles and behaviour. With over 30 years’ experience in consumer intelligence, Experian offers a range of award winning segmentation products. As Mosaic is enabled across channels it gives you a joined-up approach to gaining insight and targeting consistently. You can use Mosaic to help you Know, Get and Keep your customers in the following ways:
Know: enhance your customer intelligence with detailed analytics delivered through flexible technology when and where you want it
Get: target your prospects by direct mail, email and digital advertising
Keep: optimise interactions with consumers on and offline by integrating into Experian’s Cross Channel Marketing Platform
All you have to do is log into our Mosaic segmentation site. It provides you with an in-depth understanding of all Mosaic groups and types, giving you the insight needed to best leverage Mosaic. Our easy-to-use interface allows you to:
Analyze groups and types by key demographics and attributes such as age, gender, income and presence of children
Compare and contrast groups and types
Understand location/market profiles with detailed geographic heat maps for each group and type
If you do not have a logon and password, please click here to register. You will be sent a logon and password in 24-48 business hours. For more information about Mosaic USA, you can also contact your Experian Marketing Services Sales Representative or call 877-902-4849.
Even if you don’t have a logon and password, you can access a single Mosaic Group and get a good feel for the depth and richness of the information available to you. To do this, simply click on the “Channel Reach” button located in the page banner above.
Use our Downloads area to get rich visuals of our segmentation products. Here you can download high level product data by product, such as the Grand Index and Grand Means tables along with information about other products. We also provide more detailed sections on consumer Groups and Types that you can use for your own purposes within your company.
We have a wide variety of case studies that show how companies have used our segmentation products to improve their performance. We also have white papers on fresh thinking and how to use segmentation to best effect.
Clicking Find Out More at the bottom of this page takes you to a dedicated section that gives you with more details of our segmentation products and services.
Follow the link below to access information about many of Experian's product and services. To get a greater understanding of how we can help you Know, Get and Keep more customers, please contact your account manager or call 877-902-4849.